We were commissioned to create films and photography of two niche boutique products by Rolls-Royce; a model car and a leather collar.
Abstract, colour-rich visuals shot at a macro scale to showcase the luxury craftmanship of the brand.
Materials. Motion. Colour. At small scale everything is amplified, making it one of the hardest forms of filmmaking. Post-production would be meticulous and ultra high-level.
But with a team that includes a macro-specialist cinematographer as well as a teaching specialist in retouch and colour grade, we were excited to work on such an artistic project.
When an object is so polished it acts like a mirror on all sides, camera angles become a conundrum.
We used a robotic arm to minimise reflections, attaching a lightweight Panasonic S1 and minimising manual capture.
Our 6K raw format enabled bold cropping in post-production without any loss of resolution, to detail the movement of light across wood grain and glowing metal.
Post-production also required attention to colour in the reds of the wood, complementing the ocean turquoise.
We focused on capturing the Rolls-Royce emblem, called the 'Spirit of Ecstasy', and how the dog's personality reflects that notion of joy and devotion.
Stitch details, gleaming fur and chunky leather textures.
But even for a well-trained dog, perfect stillness is an impossibility. Simply breathing creates huge motion at macro scale. And despite extensive grooming, fur will pick up micro particles that become obvious later on.
Our 4K footage required extensive stabilisation, slowing and pixel-perfect cleanup to address these challenges.
Captured separately, the raw image data for these stills underwent extensive retouching and grading.
We changed the placement of light rays. Manipulated hue gamuts. Cropped with abandon and re-coloured tiny areas of shadow. No pixel was left unappraised in the pursuit of perfection fitting for this brand.
The result is a sumptuous aesthetic that confidently exhibits fine detail.